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  dj.inc. | The man behind the music
by Sabrina Sexton Weil

dj.inc.'s mastery at work. It's a clear Saturday night, and the view from dj.inc.'s loft apartment is of..well...downtown. And I mean down-town.

dj.inc. and a few longtime friends explain the lingo of living downtown: the "Murder Burger" is the nearby McDonald's with a rough reputation, and "Hotel Homeless" is the name for the street corner that many of Atlanta's homeless call—er—home...lining up like sardines in spring water on the sidewalk when it's time to catch some z's.

Yes, it's another Saturday night, and these sharply dressed, day-jobber twentysomethings are trying to decide what to do. In the meantime, they will play a game of nines, but first things first: dj.inc. and I take a moment to discuss his take on the Atlanta scene and his plans for 1999.

dj.inc.'s self-described style is "dreamy, epic trance," punctuated with bass-driven beats. He makes an effort to put a lot of thought and story into his sets, and he's hoping people will notice that on his newest mixtape, "Dreamtime." He seems to always be at work on a mixtape, so does that leave a lot of time for playing out?

Sure, he wants to play out more, but he's finding it a little difficult to do so in Atlanta. While his music has been well-recepted in the city, dj.inc. is hoping that Atlanta's scene will open up to more progressive music. He feels that the club scene in Atlanta is more house oriented, and the rave scene is very breakbeat...so where does that leave his "dreamy, epic trance?"

He's played parties in the DC and Baltimore area, but one of his goals for 1999 is to continue to bring the best new progressive music to all his friends...and they're here, in Atlanta.

"I think that the people of Atlanta are good people, and I've always enjoyed the close-knit relationships of the south," he says. He feels that Atlanta's scene is currently too segregated; people should come together and support more local diversity. There isn't a lot of local dj support—the only people playing out are the same people that have been playing out for quite a while. He thinks that Atlanta could learn a lot from the club scene in Europe by being more receptive to local dj's, and the clubs should use the resources they have available to promote events...especially 18 or 21 and up parties.

Maybe he's just getting old, but at twentysomething...that's a bold statement to make.

"I feel like I can't go on stepping over shot-out 15-year-olds in a warehouse anymore," he laughs.

Music's been a driving force in his life, from Ian Astbury and The Cult to Billy Corrigan and Smashing Pumpkins, music's always helped him through life.

"You don't have to be on drugs to enjoy the music...music is the drug."

Haven't we all heard those words from some friend or another before? It reminds me of a beginner party-goer—someone who is still wide-eyed and hasn't yet been jaded by party after party after party. Well, dj.inc.'s no newcomer to partying, and after buying his first record in June of 1996, he started spinning shortly thereafter. House parties at Auburn were his first gigs, and they must have been enough to convince him that, hey! he could do this too!

So, a dj was born.

And the name?

While an international marketing major at Auburn's business school, he realized that if he incorporated himself as a dj, he could write off records and other other costs as business expenses.

So, has he incorporated?

Well, no. But technically, he could.

Even though he's not incorporated, he's hoping to bring to the scene a sense of professionalism that he has not really found evident in his dealings with various fly-by-night promoters. And with the boom of the Internet and technology a few years ago, he decided to write his name as dj.inc.—dj "dot" Inc "dot"...deep, huh?

It gets better.

He feels that being a Libra has a lot to do with his music. Librans generally strike a balance between creativity and a sense of business responsibilty that make them destined for success. Okay, I threw that last part in there, the part about success—but I have to agree with him on this one...I'm a Libra too.

So what do the stars hold for this ambitious dj as we go into the new millennium? He hopes to continue to put out a new mixtape at least every two months...every month if possible. And he's beginning to work with his friend Jason Caldwell on producing some music.

One thing's for sure...you'll be hearing more from this guy.

As we wind down our interview and nimble hands begin to shuffle cards, he lists a few people that he'd like to thank for inspiration, support and general love: Amie, Cameron, Sabrina and Jason, Kazell, Anthony, Chris Sheehy and everybody that supported him in Auburn (the "AU Crew"). He also expresses his gratitude to Sasha, Paul Van Dyk, and all those who are working towards making progressive music the best it can be.

I wouldn't be surprised if one day, somewhere, someone is thanking him.

dj.inc. dj.inc. has recently released The Gate. To get a copy, or for more information on dj.inc., you can e-mail him at djinc@mindspring.com.

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